Manoj Vaishnav — UX Leader — GovTech & Design Systems
A UX leader who turns complex, high-stakes public and enterprise systems into experiences ordinary people can use.
500k+ citizens served on national public platforms
Proof at scale
Selected work
01 — Onboarding architecture
Two of every three institutions quit before finishing signup — and every drop-off came back as a support call.
Onboarding drop-off
02 — Enterprise workflow
Finance teams rebuilt a year of Excel inside a seven-step portal. Most of that work added nothing.
CAPEX task time
03 — Product UX
Shared files kept disappearing into chat threads — so people re-asked, re-uploaded, and lost time.
User engagement
How I think
01
Most complexity lives in structure and sequence, not in pixels. Before I make anything look better, I want the flow underneath it to actually be right.
Seen in Onboarding architecture02
The strongest workflow is usually the one people already have. So I design around what they do every day, rather than talk them into a new habit at the worst possible moment.
Seen in Enterprise workflow03
If it works for the person with the least room for error, it works for everyone. So I start at the edges — old phones, screen readers, bad connections — and the middle tends to take care of itself.
Seen in Onboarding architecture04
People told us they thought in files, not in conversations. The job was to match how they already think, and then stay out of the way.
Seen in Product UX